The annual Balloon Race is sponsored by Pepsi-Cola Bottling Company of New Haven.  Volunteers from the New Haven Preservation Society, and many other local organizations, staff the concession booths during the Friday evening Balloon Glow (6:30 to 8:30 pm) and the Saturday afternoon Balloon Race (3:00 to 5:00 pm).  This event is a significant fund raiser for the not-for-profit organizations that participate.